Project Management

My project management goals are to create an organized, yet flexible, workflow and establish a collaborative system of communication that works for the team I’m partnering with. Whether it’s an ongoing, long-term project like planning an event, or a smaller project such as a social media campaign, the skills I bring to a project include:

Being Proactive. I’m happy to take initiative on a project, am comfortable taking the lead on a task or idea, and strive to anticipate client needs, or what needs to be done.
Adaptability and Flexibility. It’s important to be open to changing strategies when addressing new situations or to alter how I approach/complete a task to suit the team I’m working with. Sometimes this takes compromise or negotiating my role and level of contribution to a task or project. I’m not only willing to meet you where you’re at, but I wholeheartedly want to do so.
Organization and Time Management. When overseeing a project, being able to effectively structure and prioritize tasks is critical. I enjoy creating and implementing a well-defined plan with basic project information that I gather from you. I see determining what tasks need to be completed and defining deliverables and project goals as a collaborative experience. Optimizing the project timeline and efficiently achieving program goals is imperative, and I know how to tailor a project plan to your needs.
Creative Problem-Solving. There’s nothing I love more than approaching a challenge or obstacle with an unconventional or innovative solution. I strive to generate creative ideas to navigate complex situations and go beyond the standard approaches to task completion or overcoming roadblocks to achieve a project goal.
Intentional Communication. I take a deliberate, purposeful approach to communicating with clients. My goal is to minimize misunderstandings and form genuine connections, and fostering collaboration within the team is important. I try to accommodate various communication avenues to ensure that everyone involved is aligned with our project goals. I never want a client to wonder where we’re at in a project, and providing ongoing updates is a priority.
Project Planning. These are the foundational and practical skills of managing a project. Whether it’s creating deliverables and scope, or timeline and schedule, creating a comprehensive project plan brings it all together. Managing my time, and sometimes the team’s time, while effectively prioritizing tasks and executing work is key.

Digital Marketing & Communications Project

For this Digital Marketing Project, I provided support in tasks such as:

General website maintenance;
Creating graphic design and content copy for Evergreen email series;
Creating graphic design images for social media;
Scheduling social media posts; and
Collaborating on user experience improvements.

Course Promo Project: Evergreen Email Graphic

Course Promo Project: Social Media Graphic

Digital Marketing: Awareness Campaign

For this Digital Marketing Campaign, I collaborated with a small agency to create content and graphic design elements for the rolling out of new resources and support for agencies during the early pandemic. Tasks included:

Creating a poster that could be emailed to clients;
Designing layout, graphic elements, and content copy for webpage resources;
Creating graphic design images for social media that detailed each resources;
Scheduling social media posts and engaging with platform users;
Updating and maintaining resources on website; and
Connecting with agency clients’ around resources available.

You Matter Project: Social Media Graphic

Event Marketing & Communications Project

For this Event Marketing & Communications Project, I collaborated with an international group of about 20 individuals from a variety of agencies to coordinate and manage all marketing/communication details. Tasks included:

Develop and monitor a marketing plan timeline and schedule that includes details and due dates of deliverables, tasks, and objectives.
Coordinate team meetings focused on updates related to deliverables, task completion, and challenges that arise; adapting as needed.
Work with the executive director and team leads to ensure that deliverables are delivered on time and within budget.
Develop an online, user-friendly system for tracking and monitoring the status of project tasks, and methods for status reports, meetings, and informal updates.
Manage documentation and updates on project tasks for the executive director and team leads with project management system(s).
Support team planning, organization, and follow-through of project; monitor project for timeliness and adjust deliverables as needed.
Be available with regular hours for the project team to remain aware of how the project is progressing, communicating updates and adjusting tasks as needed.
Design and provide content creation for: website(s), promotional materials (sticker, button, shirt, etc.) and event communications (email, social media, and publications).